Universitat Internacional de Catalunya - BarcelonaGlobal Retail Marketing
Main language of instruction: English
Head instructor
This course focuses on learning and understanding global marketing concepts applied into the context of retailing, which, within the services industries, has been expanding across the world at a fast pace particularly over the past two decades.
Some of the most international companies have also used retailing as mean to get closer to their customers and create a unique experience for them. At the same time, while markets have become more globalised, organizations had to increasingly adapt their offer to local customer needs, focusing on understanding cultural differences and similarities.
The course will also explore how companies expand internationally, the use of omnichannel retailing and how traditional distribution channels work together with new technologies.
A basic knowledge of marketing concepts