Universitat Internacional de Catalunya - BarcelonaEntrepreneurship and Innovation
Main language of instruction: Spanish
Other languages of instruction: Catalan, English
Head instructor
Dr. Ignasi BELDA - ibeldar@uic.es
Office hours
Questions will be resolved before or after class. To resolve non-face-to-face questions, this will be done by videoconference.
The course is aimed at showing the key elements in the creation of technology-based companies and their management. Throughout the course four chapters/subjects will be studied (Strategy, Finance, Marketing and Commercial Law) that make up the hard core of all business management. In addition, the subject modifies the contents for biomedical companies and start-ups.
None.
To know the basic concepts for the creation of companies and their strategic direction.
To know the basics of business finance.
To know the basic concepts of marketing with special reference to product development.
To know the basic concepts of commercial law in the creation of companies and protection of intellectual property.
At the end of the course, the student:
Understands entrepreneurship strategies, knows how to use business plans as a work tool and understands the role of bio-incubators in the transfer of knowledge.
Knows the basic processes for the creation of companies in the academic environment (spin-off) as well as the necessary tools to manage it effectively.
Knows the basic principles of business finance.
Knows the basic principles of marketing and, with a special reference, the product development processes.
Gets to know the basic principles that regulate start-up law.
1) Business strategy
Company vs start-up
Business plan
Canvas
Objectives and Key Results
2) Finance
Basic accounting
Net present value
R&D taxation
Financing of start-ups
3) Marketing
Introduction
Promotion: segmentation and positioning
Pricing strategies
Placement
Product:
i. Agile
ii. SCRUM
iii. Kanban
iv. Inception Deck
4) Commercial law
Corporate structure
Contract
Partner agreements
Protection of intellectual property
Technology transfer
Lectures: 50-minute presentation of a theoretical topic by the teacher.
Clinical cases or case methods (CM): Approach to a real or imaginary situation. Students work on the questions formulated in small groups or in interaction with the teacher and the answers are discussed. The teacher actively intervenes and, if necessary, contributes new knowledge.
Virtual education (VE): Online material that the student can consult from any computer, at any time and that will contribute to the self-learning of concepts related to the subject.
1) Students in first sitting:
Class participation and attitude: 50%
Business plan presentation: 50%
2) Students in second or subsequent sitting: the continuous assessment mark will be saved. In case of failure, only the notes from the presentation of the business plan will be taken into account.
The presentation of the business plan in the second sitting may only aspire to a maximum mark of 6 out of 10.
General points to bear in mind about the evaluation system:
1) In the presentation of the business plan, a minimum grade of 5 must be obtained in order to attain an average.
2) Attendance for case methods is mandatory. In the case of unjustified non-attendance, the class participation and attitude grade will be 0.
3) Class participation is understood to be the contribution of interesting ideas or the raising of pertinent questions that help to improve the quality of the session, whether it is a lecture or case methods.
4) Attendance for theoretical classes is not compulsory but the attendees must be governed by the rules laid down by the teachers. In the case of not arriving on time, enter in silence without disturbing or interrupting the class. In the case of non-attendance at a minimum of 65% of sessions, the participation in class will be given low marks.
The Enterpreneur’s Guide to a Biotech Startup.
Peter Kolchinsky. www.evelexa.com .
Free download: https://www.ctsi.ucla.edu/researcher-resources/files/view/docs/EGBS4_Kolchinsky.pdf
E: exam date | R: revision date | 1: first session | 2: second session: