Universitat Internacional de Catalunya - BarcelonaAdvertising and Public Relations
Main language of instruction: Spanish
Head instructor
Dr. Alfonso MÉNDIZ - amendiz@uic.es
Office hours
The student will be able to request via e-mail all the tutorials that he needs to solve academic doubts. Appointments will be granted in the week following the written request.
No prerequisites are required.
This subject aims to give a general knowledge of advertising and public relations, with particular emphasis on strategy, as well as on the main techniques and programs
The objectives of the subject are the following:
1º Understand the conceptual principles on which the disciplines of public relations and publicity are configured.
2º Facilitate the learning of the fundamentals of advertising communication and its relationship with the different areas of communication.
3º Know the tools of corporate and commercial communication.
A) Advertising:
1. New trends in Advertising
2. Advertising Concept
3. Psychology and Sociology of Advertising
4. Advertising Creativity
5. Ethics of Advertising
6. Advertising Media
B) Public Relations:
1. Public relations concept
2. Communication strategy
3. Communication programs
4. Leading techniques
Coaching: 0,2 ECTS
Focused Practices: 1,0 ECTS
Meeting People: 0,6 ECTS
Master class: 3,4 ECTS
Workshops: 0,6 ECTS
Students in first or second sitting will be subject to the following evaluation criteria:
70% Final exam. Passing the final exam is a requisite in order to average out the grades
25% Practical assignments.
5% Work presentation and participation in class
Students in third, fourth and fifth sitting will be subject to the following ecaluation criteria:
100% Final exam
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MARTÍN MARTÍN, F. (2003). Comunicación Empresarial e Institucional. Edit. Universitas: Madrid.
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