Universitat Internacional de Catalunya - BarcelonaTV Guide
Main language of instruction: Catalan
Head instructor
Lc. Patricio SÁNCHEZ - psanchez@uic.es
Office hours
Appointment with the teacher
psanchez@uic.es
The course aims to provide the tools for understanding the measurer of hearings as fundamental to the study of the audiovisual market: both the scope of traditional media and after the digital disruption.
No prerequisites are required.
Students end up understanding how the mechanisms for measuring the audiovisual sector and its aplicancions both the primary market and the secondary market. During the course will be evaluating this practice generates programmatic analysis of audiences and the new dimension that involves the digital disruption in this area.
Module I: Hearings and radio programming
EGM Radio XXI. Specifications.
Traditional programming models: generalist radio and radio formats topic.
Overview of market developments as audiences formats
Characterization of the domestic market and the Catalan market.
Digital disruption. New platforms, new audiences. The radio programming task: making qualitative, quantitative toolsModule I: Analysis and programming.
Module II
• methodologies for measuring and analyzing audiences
• Analysis of television audiences and television programming strategies
• Hearings digital measurement systems, analysis and optimization
• Hearings social
• Cross-Media Audiences
• Analytical editorial
• Measurement and analysis of audiovisual content
Chapter Dades d'audiència ràdio
Material
EGM Catalunya Programes segona onada 2016 programasradiocatalunya162.xls
EGM Catalunya segona onada 2016 avancecatalunya162.xls
EGM Espanya segona onada 2016 resumenegm2ola2016.pdf
Graelles ràdios generalistes parrilladegeneralistas2016-2017.xlsx
Graelles ràdios temàtiques parrillasdetematicas2016-2017.xlsx
| TRAINING ACTIVITY | ECTS CREDITS |
|---|---|
| Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested. | 0.4 |
| Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. | 0.9 |
| Focused Praxis. Handing in occasional exercises to learn theory through practice. | 0.8 |
| Meeting Point. Meetings will be organised with notable people from the professional and scientific fields or the international field, and students. These sessions will take the form of conferences, work sessions, discussions, or interviews, etc. | 0.2 |
| E-learning. Virtual learning based on ICT. | 0.2 |
| Practical workshop. A highly practical working activity, where students can acquire skills that are practical or also theoretical (intellectual skills, logical skills, critical skills, intellectual learning skills, study skills, quoting skills, etc). | 0.6 |
The different learning activities are raised in order to achieve the objectives and duties set out above. In order to assess their achievement, the following criteria are established:
Students must pass both parts to make the average. As for the second call, likewise governs the rate of 50% and 50% practical exam. Needless present practices suspended to carry out the average activiades practices.
Depending on the rules of the faculty, the assessment will always be a part of spellcheck. We will have to pass this level in order to pass the exam or the relevant practice.
| EVALUATION SYSTEM | PERCENTAGE |
|---|---|
| Final Exam | 50 |
| Work placements | 25 |
To be published