Universitat Internacional de Catalunya - BarcelonaStrategic Management
Main language of instruction: Catalan
Other languages of instruction: English, Spanish,
Head instructor
Dr. Carlos REY - carlosrey@uic.es
Dra. Marta MAS - mmas@uic.es
Dra. Neus VILA - nvila@uic.es
Office hours
By appointment sending an e.mail to carlosrey@uic.es
In this module we present the main paradigms of strategic management and give students the theoretical and practical knowledge to use different tools for strategic analysis and implementation.
Knowledge of basic strategic management concepts: competitive advantage and market forces
Handbook
Grant, R. (2015). Contemporary strategy analysis: Concepts, techniques, applications. 9th ed. Wiley. (Text only)
Suggested books on strategy
- Henderson, R. (2020). Reimagining Capitalism in a World on Fire. Hachette UK.
- Mauborgne, R., & Kim, W. C. (2017). Blue ocean shift: Beyond competing-Proven steps to inspire confidence and seize new growth. Macmillan.
- Reeves, M, Haanaes, K, Sinha J., (2015) Your strategy needs a strategy. HBR Press.
- Lafley, Martin (2013) Playing to Win: How Strategy Really Works. Harvard Business review press.
- Gunther McGrath, R. (2013) The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business Harvard Business review press.
- Ricart, J.E., Llopis, J. y Pastoriza, E. (2012) Qué hacen los buenos directivos. Deusto, Barcelona.
- Rumelt, R. (2011) Good Strategy Bad Strategy: The Difference and Why It Matters. Crown Business.
- Hitt, M.A., Ireland, R.D., Hoskisson, R.E. (2010). Strategic Management: Concepts: Competitiveness and Globalization. South-Western College Pub, 9th ed.
- Osterwalder, A. (2010) Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley.
- Moss Kanter, R. (2009). SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good. Crown Business.