Universitat Internacional de Catalunya - BarcelonaProduction and Filming
Main language of instruction: Catalan
Head instructor
The course aims to familiarize students with the processes that make it possible to carry out a project in the field of television and professional audiovisual production. All issues related to the main stages of the audiovisual project will be analyzed: pre-production, production and post-production.
No specific prerequisites are required to pursue this subject. However, it is advisable to have previously completed the following subjects: Advertising Language, Plato, Television Communication (First course); Advertising Language Workshop (Second course) and Audiovisual Narrative Techniques (Third course).
The main objective of the subject is to teach students to become aware of all the phases and tasks that make up the process of realization and production of an audiovisual project, emphasizing the realization of different television genres, advertising , report, etc. It will try to give a concrete vision of all the theoretical and organizational phase of preproduction, as well as the phase of production, more practical stage where the previous knowledge converge with the creative capacity of realization.
As secondary objectives, they are the consolidation of the knowledge of the language and audiovisual narrative, and the capacity of analysis of the own techniques of accomplishment of the different sorts from the televising means.
SUBJECTS
1. Introduction: television production.
2. The Audiovisual project
3. Pre-production.
4. Production
5. Post-production
1. Introduction: television production.
1.1 History of audiovisual media.
1.2 Television formats and genres.
1.3 Evolution and stages of the television advertising scene.
1.4 Production structure, agencies, audiovisual producers.
2. The Audiovisual project.
2.1 Main characteristics and production phases.
2.2 Formal features and general structure of the project document: treatment, financing plan.
2.3 Main characteristics of television advertising and new formats, audiences. Adequacy stories to brands. Briefing.
2.4 Filming equipment: basic structure.
3. Pre-production.
3.1.1. Script: initial idea, storyline, literary script, technical script, ladder.
3.1.2. Documents
4. Production.
4.1 Audiovisual Narrative applied to Television Production. Filming interviews, graphics, continuity.
4.2 Filming equipment. Plato. Multicamera, angles, supports, technical aspects.
4.3 Filming documents: shooting plan, shooting order, camera parts, scripts. Budget and viability
4.4 Artistic Direction: scenography, lighting, casting, props.
5. Post-production.
5.1. History of post-production and Audiovisual Editing.
5.2 Photography direction, color treatment, telecine.
5.3 Sound process: foley, sound theory in audiovisual.
5.4 The presentation and final delivery, export formats. Schedule grants, TV co-productions.
The work methodology of the subject is based on a previous theoretical knowledge that will be put into practice through the different exercises that will be developed during the course. The objective of the practices (which will be individual and group) is to know all the phases and processes that make up the production of a tv commercial.
In this subject students will take two partial exams that will be composed of the theoretical contents of the course and will also contain questions related to the reading of articles that will be proposed throughout the course.
Likewise, students will complete a total of five practices, three of them will be worked individually and the remaining two in a group. There will also be a final group practice that can be optional delivered with the option of uploading the final grade (this optional practice will have a percentage of 10% on the final grade).
Both partial exams and practices will be subject to the spelling regulations of the Faculty.
The percentages that will be applied in this subject to conform the final global mark will be the following:
Exercise 1: Pre-Production Analysis: 15%
Exercise 2: Pre-production Documents: 15%
Exercise 3: Presentation of the Final Project Video (individual, attaching class exercises 1,2,3): 20%
Midterm exam. Production analysis. Individual. 25%
Partial Exam: Presentation and Delivery of Final Project Video in group. 25%
In order to access the continuous evaluation it is necessary to have presented each and every one of the five practices that form the continuous evaluation and to have submitted to the two partial exams.
If this is not the case or if the student does not pass the subject in the first call, he will pass to the second call, which will be governed by the following specifications: a final exam consisting of all the contents of the subject (30% of the final grade), the individual delivery of the five practices specified above (50% of the final grade) and the mandatory delivery of an analytical test on a spot (20% of the final grade).
Specific percentage of the practices to be delivered in the second call:
Practice 1 (individual) - 5%
Practice 2 (individual) - 5%
Practice 3 (individual) - 10%
Practice 4 (individual) - Production analysis. 15%
Practice 5 (individual) - Final Project 15%
Bassat, L. (1993). El libro rojo de la publicidad. Barcelona: Plaza & Janés Editores.
Comparato, D. (1989). El guió: art i tècnica d’escriure per al cinema i la televisió. Bellaterra: Publicacions de la Universitat Autònoma de Barcelona.
Fernández Díez, F. & Martínez Abadía, J. (1999). Manual básico de lenguaje y narrativa audiovisual. Barcelona: Paidós.
Rey, J. (1996). Palabras para vender, palabras para soñar. Introducción a la redacción publicitaria. Barcelona: Paidós Comunicación.
Saborit, J. (2000). La imagen publicitaria en televisión. Madrid: Cátedra.
Santana, E. (2017). Tapas de publicidad. Barcelona: Promopress.
Web References:
Throughout the course, students will be provided with a series of online articles and references according to the needs and interests of the group.