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  • Study at UIC Barcelona
  • Postgraduate Degree in Cultural Management

Postgraduate Degree in Cultural Management

  • Two terms
  • 15 ECTS
  • 10 places available
  • Spanish edition: €160 / ECTS
  • Barcelona Campus 
Get informed +34 93 254 18 00 Admission application form
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  • Curriculum and subjects
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Tools for managing culture (3 ECTS)
This course offers practical knowledge of the methods and tools necessary for managing cultural activities and institutions, while helping to develop the students’ capacity to apply these resources to solving specific problems through dealing with them appropriately and thereby improving the decision-making process.

Legal aspects of arts management (3 ECTS)
Museums and foundations which manage museums have acquired a great social importance based on the varied range of cultural, social and financial activities they offer. At the same time, it is clear that States have great interest in regulating the different cultural manifestations carried out within their territories and there are therefore a number of legal regulations governing this area. As a consequence of these two factors, cultural managers must not only be aware of the importance of the correct management of museums, institutions and cultural companies, but also know about legal aspects with regard to matters related to administration, taxation and copyright; these aspects are covered in this course

Cultural communication (3 ECTS)

Culture and the media have a relationship that is not always easy. This course is taught from a theoretical and practical point of contact between these two social realities. The sessions are taught by communicators specializing in cultural issues from both media and cultural institutions. At the same time, the information provided is put into practice, through case studies, in order to achieve the tools and communication skills necessary for the successful dissemination of cultural goods and events.

Funding for culture (3 ECTS)
The objective of this course is to provide students with the necessary tools for cultural management, with a specific focus on financial matters. To this effect, students create, execute and reconcile budgets and study the main aspects of outturn accounts, balance sheets and other important areas of finance within companies. Students also learn about the tools and main legislation that a cultural manager needs to be aware of, such as taxation, funding, contracts, etc.

Cultural marketing (3 ECTS)
In a highly competitive and globalised environment, knowledge of the market, the competition and the client has become essential in guaranteeing the sustainable success of a company. As a result, the field of application for marketing has become more prominent, taking on greater relevance and increasingly affecting all actions carried out by the company. For this reason, people who wish to make a career in cultural management have to be aware of marketing strategies in order to ensure their cultural proposals stand out from the rest. 

Study programme and subjects 2020-2021

2020-2021
  • 2010-2011
  • 2011-2012
  • 2012-2013
  • 2013-2014
  • 2014-2015
  • 2015-2016
  • 2016-2017
  • 2017-2018
  • 2018-2019
  • 2019-2020
Subjects in course  Type Term ECTS
Cultural Marketing OB Term.1 3,00
Tools for Managing Culture OB Term.1 3,00
Cultural Communication and Information OB Term.2 3,00
Funding for Culture OB Term.2 3,00
Legal Aspects of Arts Management OB Term.2 3,00
  • ECTS: European Credit Transfer System
  • Term: calendar term

First Term (from October to December)

  • Tools for managing culture
  • Cultural marketing 

Second Term (from January to March)

  • Funding for culture
  • Legal aspects of arts management
  • Cultural communication
Mohammed Elrazzaz (Egypt)
Tools for managing culture; Funding for culture
 
Mr Elrazzaz holds a BA degree in Commerce / Economics (Cairo University), a diploma in Cultural Studies (University of Granada) and a Master’s in Arts & Cultural Management (UIC Barcelona). His career combines 10 years of expertise in the financial sector with 12 years of hands-on experience in the cultural field as the founder and mastermind of an active cultural community. He received the ifa-Stuttgart scholarship in the Mediterranean category in 2011, and he has worked since 2013 at the Secretariat of the Union for the Mediterranean (UfM).
Sherif Younis (Egypt)
Tools for managing culture; Funding for culture
 
Sherif Younis holds an MBA in General Management from the University of Bradford. He has been seconded by the Government of Egypt to the Secretariat where he assumed his mandate as the Secretariat’s Senior Financial and Trade Advisor and as the director of Med4Jobs programme. He worked as Egypt’s Commercial Attaché in Germany for 4 years (2005-2009). In 2010 he worked as assistant to the Deputy Minister of Trade and Industry on several trade related files including the implementation of PAFTA, QIZ, and Egypt-US trade relations. Sherif also has three and half years of banking experience through his work at Export Development Bank of Egypt (EDBE) during the period 2000-2003. He has joined the Business Development and Funding coordination Division at the Secretariat of Union for Mediterranean in July 2012.
Carlos Rivadulla (Spain)
Legal aspects of arts management
 
Mr Rivadulla is a graduate in law from the University of Barcelona. He holds a Master of Laws (Intellectual Property) in the Information Society (field of law) from the UOC (Open University of Catalonia). He is also an associate at Clifford Chance, a global law firm, in the department of Industrial and Intellectual Property. He is a lecturer and tutor for the UOC and a former lecturer at the UAB-EUSS, ISDE and the IE. He is the elected spokesman for the Intellectual Property and image rights department of the Il·lustre Col·legi d’Advocats de Barcelona (ICAB). He won first prize in the ICAB oratory competition (2003) and second prize in the ICAB law narrative competition (2007).
Inés Martínez Ribas (Spain)
Cultural communication and Information
 
Inés Martínez Ribas is an independent cultural communication consultant. Master’s Degree in Journalism at El País-Universidad Autónoma de Madrid. Bachelor of Political Science & Sociology (1996, Universitat Autònoma de Barcelona). Bachelor of Information & Media Studies at Universitat Autònoma de Barcelona). She has worked for the Spanish newspapers ‘El País’, ‘La Vanguardia’, and ‘El Periódico de Catalunya’. Head of Cultural Press at ”la Caixa” Foundation (2001-2008). Head of Press and Public Relations at the Museum of Contemporary Art in Barcelona, MACBA (2008-2012). Founder member of the digital newspaper catalunyaplural.cat, associated with eldiario.es (since February 2013).
Alba Colombo (Spain)
Cultural Marketing
 
Mrs Colombo Lecturer and researcher of the Department of Arts and Humanities at UOC. She is a Doctor in Social Sciences from the UdG. She has extensive experience in research,  education, events and cultural management. She has done residencies and collaborations at diverse universities such as the Universidad de Roskilde (Denmark) and the Universidad Menéndez y Pelayo (Santander) among others. Alba is an expert on cultural marketing, cultural industries, cultural economy and large-scale events management. She has contributed to several festivals and institutions such as the International Berlin film festival, the European Film Academy and The Cervantes Institute, among others.  Currently, she is co-director of the ACCIÓN CULTURA editorial collection. Lastly, Alba is a member of the Jury for the Ramon Roca International Prize in cultural management.
Christoph Pasour (Germany)  
Cultural Marketing
 
Mr Pasour is a TV Producer. He holds a degree in Art History and Media Studies from the Freie Universität Berlin (Germany) and also Edinburgh University (UK). He has authored articles for newspapers and magazines on media art and cinematography. He was the project manager and curator at the Museum for Cinematography in Potsdam, Germany; commissioning Editor in the film department of the 3sat cultural television channel (Germany/Austria/Switzerland). He has also been involved in script development (fiction/non-fiction) for production companies in Berlin and Hamburg. He has been a producer/author on documentaries since 2005 for production companies in Berlin, Hamburg and Barcelona for broadcasters such as ARTE, 3sat, ARD, ZDF, RAI, YLE, TV3. 
 

This Postgraduate degree has an advanced virtual platform containing articles, studies, case studies and reports which are all available to students and are worked on as part of the course.  

This programme takes a highly practical approach based on case analysis, exercises, teamwork and seminars which alternate with conferences and visits to cultural facilities, all of which are organised by cultural professionals.

NextWork placement

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