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  • Study at UIC Barcelona
  • Postgraduate Degree in the Management of Creative Cultural Industries

Postgraduate Degree in the Management of Creative Cultural Industries

  • Three terms
  • 21 ECTS
  • 10 places
  • €160 / ECTS
  • Campus Barcelona
Get informed +34 93 254 18 00 Admission application form
  • Presentation
  • Curriculum
  • Prerequisites and admissions
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  • Curriculum and subjects
  • Academic structure
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  • Methodology and evaluation
Tools for Managing Culture (3 ECTS)
This course offers practical knowledge of the methods and tools necessary for managing cultural activities and institutions, while helping to develop the students’ capacity to apply these resources to solving specific problems through dealing with them appropriately and thereby improving the decision-making process.
Funding for Culture (3 ECTS)
The objective of this course is to provide students with the necessary tools for cultural management, with a specific focus on financial matters. To this effect, students create, execute and reconcile budgets and study the main aspects of outturn accounts, balance sheets and other important areas of finance within companies. Students also learn about the tools and main legislation that a cultural manager needs to be aware of, such as taxation, funding, contracts, etc.
Cultural Marketing (3 ECTS)
In a highly competitive and globalised environment, knowledge of the market, the competition and the client has become essential in guaranteeing the sustainable success of a company. As a result, the field of application for marketing has become more prominent, taking on greater relevance and increasingly affecting all actions carried out by the company. For this reason, people who wish to make a career in cultural management have to be aware of marketing strategies in order to ensure their cultural proposals stand out from the rest.
Creation of Cultural Companies (3 ECTS)
This subject enables students to develop the skills and abilities needed by a cultural entrepreneur, applying the knowledge acquired in other areas to the creation of cultural companies. Creating a company requires a rigorous analysis of the environment, identification of the target public, definition of the product that will be offered by the company, adequate internal organisation and the development of strategic communication and marketing plans. It is based on learning how to develop a real business plan, something that is essential for consolidation and positioning within the cultural industry.
Audiovisual Industry Management (3 ECTS)
The objective of this course is to analyse the nature of audiovisual products with cultural content, company dynamics and the new visual digital culture arising from the evolution of the Internet, mobile phones, virtual reality, etc. This course offers students a conceptual base with regard to the traditional audiovisual industry, while provoking reflection about the current and future evolution of this medium.
Performing Arts Management (3 ECTS)
The objective of this course is to train versatile professionals capable of planning, managing and evaluating public and private policies in the scenic and musical arts industry. The course aims to provide students with specific knowledge of the methodology applied to cultural management of the scenic arts industry and the organisation and programming of musical and theatrical performances and concert series and seasons.
 

First term (from October to December)

  • Tools for cultural management
  • Cultural Marketing

Second Term (from January to March)

  • Funding for Culture
  • Cultural Communication
  • Creation of Cultural Companies

Third Term (from April to June)

  • Audiovisual Industry Management
  • Performing Arts Management
Mónica Amor (Spain)  
Audiovisual Industry Management
 
Ms Amor is an executive with 15 years experience in the media. She has an MBA from the San Pablo CEU University of Madrid, a Master’s in Audiovisual Production and a degree in Media Business from the Complutense University of Madrid. She is currently the Account and Company Services Manager at TV3, the Catalan TV network. Prior to this she was Account Manager in Activa Multimèdia Digital in charge of various commercial projects. She was the Producer for documentaries and reports on Canal Natura, and was a Production Coordinator for the Walt Disney Company. She undertook her traineeship in News Production in Canal +, TVE and TVG (Galician Television).
Alba Colombo (Spain)
Cultural Marketing  
 
Mrs Colombo Lecturer and researcher of the Department of Arts and Humanities at UOC. She is a Doctor in Social Sciences from the UdG. She has extensive experience in research,  education, events and cultural management. She has done residencies and collaborations at diverse universities such as the Universidad de Roskilde (Denmark) and the Universidad Menéndez y Pelayo (Santander) among others. Alba is an expert on cultural marketing, cultural industries, cultural economy and large-scale events management. She has contributed to several festivals and institutions such as the International Berlin film festival, the European Film Academy and The Cervantes Institute, among others.  Currently, she is co-director of the ACCIÓN CULTURA editorial collection. Lastly, Alba is a member of the Jury for the Ramon Roca International Prize in cultural management.
Mohammed Elrazzaz (Egypt)
Tools for Managing Culture; Funding for Culture
 
Mr Elrazzaz holds a BA degree in Commerce / Economics (Cairo University), a diploma in Cultural Studies (University of Granada) and a Master’s in Arts & Cultural Management (UIC Barcelona). His career combines 10 years of expertise in the financial sector with 12 years of hands-on experience in the cultural field as the founder and mastermind of an active cultural community. He received the ifa-Stuttgart scholarship in the Mediterranean category in 2011, and he has worked since 2013 at the Secretariat of the Union for the Mediterranean (UfM).
Inés Martínez Ribas (Spain) 
Cultural Communication and Information
 
Inés Martínez Ribas is an independent cultural communication consultant. Master’s Degree in Journalism at El País-Universidad Autónoma de Madrid. Bachelor of Political Science & Sociology (1996, Universitat Autònoma de Barcelona). Bachelor of Information & Media Studies at Universitat Autònoma de Barcelona). She has worked for the Spanish newspapers ‘El País’, ‘La Vanguardia’, and ‘El Periódico de Catalunya’. Head of Cultural Press at ”la Caixa” Foundation (2001-2008). Head of Press and Public Relations at the Museum of Contemporary Art in Barcelona, MACBA (2008-2012). Founder member of the digital newspaper catalunyaplural.cat, associated with eldiario.es (since February 2013).  
Christoph Pasour (Germany)  
Audiovisual Industry Management, Cultural Marketing
 
Mr Pasour is a TV Producer. He holds a degree in Art History and Media Studies from the Freie Universität Berlin (Germany) and also Edinburgh University (UK). He has authored articles for newspapers and magazines on media art and cinematography. He was the project manager and curator at the Museum for Cinematography in Potsdam, Germany; commissioning Editor in the film department of the 3sat cultural television channel (Germany/Austria/Switzerland). He has also been involved in script development (fiction/non-fiction) for production companies in Berlin and Hamburg. He has been a producer/author on documentaries since 2005 for production companies in Berlin, Hamburg and Barcelona for broadcasters such as ARTE, 3sat, ARD, ZDF, RAI, YLE, TV3. 
Krzysztof Zanussi (Poland)  
Audiovisual Industry Management
 
Mr Zanussi is a film, theatre and opera producer and director. He occupied the post of vice-president of the Association of Polish Film-makers between 1974 and 1981. He has directed the TOR Film Studio of Warsaw since 1979. In recent years, apart from his dedication to cinema he has also been a lecturer at the University of Silesia (Katowice, Poland) since 1992, and a columnist for the Polish weekly magazine “Polityka”, as well as a member of the Pontifical Council for Culture in the Vatican.
Alfonso Gironza (Spain)
Creation of Cultural Companies
 
Alfonso Gironza holds a degree in Industrial Engineering from the Barcelona School of Industrial Engineering-UPC (1999). He has a Master's Degree in Company Quality Management from the Fundació Politècnica de Catalunya-UPC (2005) and an Executive Master's Degree in Business Administration EMBA-IESE Barcelona (2010). Since 2005, he has been a management consultant for industrial services enterprises. From 2003 to 2009, he worked as an internal consultant at IBM Global Services and, from 2000 to 2003, as a project manager at Deutsche Bank.
 

This Postgraduate degree has an advanced virtual platform containing articles, studies, case studies and reports which are all available to students and are worked on as part of the course.  

This programme takes a highly practical approach based on case analysis, exercises, teamwork and seminars which alternate with conferences and visits to cultural facilities, all of which are organised by cultural professionals.

NextPrerequisites and admissions

Other similar studies

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  • University Master's Degree in Cultural Management + Art Market Management
  • Postgraduate Degree in Cultural Management
  • Master’s Degree in Arts Administration & Cultural Management + Science in Arts Administration
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