Skip to main content
#DrivingChange. We are working together to guarantee the new academic year. We’ll explain how.
  • Faculties and Institutes
    • Faculty of Communication Sciences
    • Faculty of Economics and Social Sciences
    • Faculty of Law
    • Faculty of Education Sciences
    • Faculty of Humanities
    • Faculty of Medicine and Health Sciences
    • Faculty of Dentistry
    • School of Architecture
    • Bioengineering Institute of Technology
    • Institute of Advanced Family Studies
    • Research Institute for Evaluation and Public Policies
    • University Institute for Patient Care
    • Institute for Multilingualism
    • Doctorate School
    • The University Dental Clinic
    • Support University Psychology and Psychiatry Clinic
  • Faculty
English
  • Català
  • Español
  • English
  • Intranet
  • Password
Search form
UICUniversitat Internacional de Catalunya
  • Studies
    StudiesCheck our Course Catalogue
    close
    • Studies
      • Degrees
      • Double degrees
      • Masters and Postgraduates
      • Doctorates
      • Continuous education
      • International programmes
      • Languages
      • Experience Campus
    • Admissions
      • Degrees process
      • Masters and Postgraduate Process
      • International students
    • Informative sessions
      • Schools
      • Future students
      • 10 reasons to choose UIC Barcelona
      • Vocāris Event
    • Grants, financial aid and funding
      • Grants
      • Discounts and grants
      • Funding
  • Research
    Research and InnovationDo research at UIC Barcelona
    close
    • Research at UIC Barcelona
      • Committees
      • Institutes
      • HRS4R
      • News
    • Research Groups
      • Arts and Humanities
      • Engineering and architecture
      • Health Sciences
      • Regeneration of Intermediate Landscapes
      • Social and Legal Sciences
    • Innovation and business
      • Business Chairs
      • Facilities
      • Sponsored classrooms
    • Researcher support
      • Calls
      • Research newsletter
      • Science Week
      • Research evaluation
      • Scientific production
    • Doctorate School
      • Competition “Describe your thesis in 4 minutes”
      • Doctoral programmes
      • Extraordinary Doctorate Prize
      • PhD Day in Business & Management
  • University
    UniversityMeet the University
    close
    • UIC Barcelona
      • Donations
      • Governing bodies
      • Learn more about UIC Barcelona
      • Teaching Innovation
      • Philosophy & values
      • History
      • Faculties, Schools and Institutes
      • Work with us at UIC Barcelona
      • Transparency Portal
      • Doctor Honoris Causa
      • Language Policy
      • More options...
    • Services
      • Accommodation
      • Advantages and Discounts
      • Chaplaincy
      • Library
      • Student Services
      • Other services
      • Coaching Service
      • Professional opportunities
      • Student Guidance
      • Coffee Shop
      • Reprographics service
      • e-certificate
      • Language Services
      • eduroam
    • University life
      • Alumni
      • Culture
      • Solidarity
      • Sports
      • UIC Barcelona Forum
      • Conferences–colloquia
      • Campus Groups
      • First year at the university
    • Campus
      • Healthy University
      • Sustainability
      • Campus Barcelona
      • Campus Sant Cugat
    • Others
      • Press room
      • Agenda
      • News
      • Impars
      • Social Media
      • Photographs
      • Videos
      • Privacy
  • International
    InternationalFind out more about the international mobility options
    close
    • UIC Barcelona in the world
      • UIC Barcelona, International University
      • Barcelona Experience
      • International agreements finder
    • Study at UIC Barcelona
      • Required procedures
      • Why UIC Barcelona?
      • Services
      • Language Learning
      • FAQs
      • Accommodation
      • Contact
      • International mobility
      • Regular studies
    • Study abroad
      • Advantages of International Mobility
      • Team
      • FAQs
      • Contact
      • Programmes
      • Required procedures
    • Mobility for Scholars and Staff
      • Mobility for visiting faculty (IN)
      • Other types of mobility (OUT)
      • Mobility for Staff (IN)
      • Erasmus+ for PAS UIC Barcelona (OUT)
      • Erasmus+ for PDI UIC Barcelona (OUT)
  • Study at UIC Barcelona
  • Cultural Marketing

Cultural Marketing

  • 3 months
  • 3 ECTS
  • 25 places
  • 420 €
  • Campus Barcelona
Get informed +34 93 254 18 00 Admission application form
  • Presentation
  • Curriculum
  • Prerequisites and admissions
  • Grants & financial aid
  • Basic information

Information request

×

Limited Places

Curriculum and subjects

In a highly competitive and globalised environment, knowledge of the market, the competition and the client has become essential in guaranteeing the sustainable success of a company. As a result, the field of application for marketing has become more prominent, taking on greater relevance and increasingly affecting all actions carried out by the company. For this reason, people who wish to make a career in cultural management have to be aware of marketing strategies in order to ensure their cultural proposals stand out from the rest. 

Study programme and subjects 2020-2021

2020-2021
  • 2010-2011
  • 2011-2012
  • 2012-2013
  • 2013-2014
  • 2014-2015
  • 2015-2016
  • 2016-2017
  • 2017-2018
  • 2018-2019
  • 2019-2020
Subjects in course  Type Term ECTS
Cultural Marketing OB Term.1 3,00
  • ECTS: European Credit Transfer System
  • Term: calendar term

Lecturers and professors

Alba Colombo 

Dr Colombo is a lecturer at the Universitat Oberta de Catalunya, on the Master’s in the Information and Knowledge Societies course, and on the Administration and Management of Institutions, Companies and Cultural Platforms graduate course in the Universidad Pompeu Fabra. She is co-director of the ACCION CULTURA editorial collection and a lecturer at various universities. Alba is an expert on cultural marketing, cultural industries, cultural economy and big event management.

Christoph Pasour 

Mr Pasour is a TV Producer. He holds a degree in Art History and Media Studies from the Freie Universität Berlin (Germany) and also Edinburgh University (UK). He has authored articles for newspapers and magazines on media art and cinematography. He was the project manager and curator at the Museum for Cinematography in Potsdam, Germany; commissioning Editor in the film department of the 3sat cultural television channel (Germany/Austria/Switzerland). He has also been involved in script development (fiction/non-fiction) for production companies in Berlin and Hamburg. He has been a producer/author on documentaries since 2005 for production companies in Berlin, Hamburg and Barcelona for broadcasters such as ARTE, 3sat, ARD, ZDF, RAI, YLE, TV3. 

NextPrerequisites and admissions

Other similar studies

  • Cultural Institutions and Policies
  • Society and Culture in the 21st Century
  • Tools for Managing Culture
  • Course for Foreigner Students: A Language and Culture approach from Barcelona
  • Legal Aspects of Arts Management
  • Cultural Communication
  • Funding for culture
  • Creation of Cultural Companies
  • Twitter
  • Facebook
  • Instagram
  • LinkedIn
  • YouTube
  • Flickr
  • +1
Universitat Internacional
de Catalunya
Fundació privada
  • Studies
  • Research
  • The University
  • International
  • Transparency portal
  • Press room
  • Alumni & Careers
  • Campus Barcelona
  • Campus Sant Cugat
International recognition of excellence HR Excellence in Research
  • Legal notice
  • Privacy and data protection
  • Work at UIC Barcelona

© 2020 Universitat Internacional de Catalunya