Cultural Marketing
Curriculum and subjects
In a highly competitive and globalised environment, knowledge of the market, the competition and the client has become essential in guaranteeing the sustainable success of a company. As a result, the field of application for marketing has become more prominent, taking on greater relevance and increasingly affecting all actions carried out by the company. For this reason, people who wish to make a career in cultural management have to be aware of marketing strategies in order to ensure their cultural proposals stand out from the rest.
Study programme and subjects 2020-2021
| Subjects in course | Type | Term | ECTS |
|---|---|---|---|
| Cultural Marketing | OB | Term.1 | 3,00 |
- ECTS: European Credit Transfer System
- Term: calendar term
Lecturers and professors
Alba Colombo
Dr Colombo is a lecturer at the Universitat Oberta de Catalunya, on the Master’s in the Information and Knowledge Societies course, and on the Administration and Management of Institutions, Companies and Cultural Platforms graduate course in the Universidad Pompeu Fabra. She is co-director of the ACCION CULTURA editorial collection and a lecturer at various universities. Alba is an expert on cultural marketing, cultural industries, cultural economy and big event management.
Christoph Pasour
Mr Pasour is a TV Producer. He holds a degree in Art History and Media Studies from the Freie Universität Berlin (Germany) and also Edinburgh University (UK). He has authored articles for newspapers and magazines on media art and cinematography. He was the project manager and curator at the Museum for Cinematography in Potsdam, Germany; commissioning Editor in the film department of the 3sat cultural television channel (Germany/Austria/Switzerland). He has also been involved in script development (fiction/non-fiction) for production companies in Berlin and Hamburg. He has been a producer/author on documentaries since 2005 for production companies in Berlin, Hamburg and Barcelona for broadcasters such as ARTE, 3sat, ARD, ZDF, RAI, YLE, TV3.
