Bachelor's Degree in Advertising and Public Relations
We teach you resources to create ideas that sell
Extraordinary adaptation on the teaching guide due to COVID-19 - 2nd sitting
Study programme and subjects 2020-2021
| Subjects in course 1 | Type | Term | ECTS |
|---|---|---|---|
| Advertising Language | OB | Sem.1 | 1,00 |
| Communication: Drafting and Writing | FB | Sem.1 | 6,00 |
| Emotional Marketing | OB | Sem.1 | 1,00 |
| Fundamentals of Human Communication I | OB | Sem.1 | 3,00 |
| General English | FB | Sem.1 | 6,00 |
| History and Theory of Public Relations and Advertising | OB | Sem.1 | 6,00 |
| Information Theory | OB | Sem.1 | 6,00 |
| TV Set | OB | Sem.1 | 1,00 |
| Academic English Skills | FB | Sem.2 | 6,00 |
| Contemporary History | FB | Sem.2 | 6,00 |
| History of Ideas | FB | Sem.2 | 6,00 |
| Sociology | FB | Sem.2 | 6,00 |
| Television Communication | FB | Sem.2 | 6,00 |
| Subjects in course 2 | Type | Term | ECTS |
|---|---|---|---|
| Communication Theory | FB | Sem.1 | 6,00 |
| Media Companies | FB | Sem.1 | 6,00 |
| Radio Communication | FB | Sem.1 | 6,00 |
| Workshop. Advertising Language | OB | Sem.1 | 6,00 |
| Written Engish | FB | Sem.1 | 6,00 |
| Economics | FB | Sem.2 | 6,00 |
| Graphic Design | OB | Sem.2 | 3,00 |
| Institutional Communication | OB | Sem.2 | 6,00 |
| Media Law | FB | Sem.2 | 6,00 |
| Psychology | FB | Sem.2 | 6,00 |
| Soundtrack | OB | Sem.2 | 3,00 |
| Subjects in course 3 | Type | Term | ECTS |
|---|---|---|---|
| Elective | OP | Sem.1 | 5,00 |
| Marketing | OB | Sem.1 | 5,00 |
| Photography and Design Applied to Advertising | OB | Sem.1 | 5,00 |
| Statistics. Market Research | OB | Sem.1 | 6,00 |
| Strategic Management | OB | Sem.1 | 4,00 |
| Workshop: Public Relations Programmes I | OB | Sem.1 | 5,00 |
| Advertising Media Structure and Planification | OB | Sem.2 | 4,00 |
| Audiovisual Narrative Techniques | OB | Sem.2 | 4,00 |
| Digital Marketing | OB | Sem.2 | 5,00 |
| Elective | OP | Sem.2 | 6,00 |
| Fundamentals of Human Communication II | OB | Sem.2 | 3,00 |
| Structure of the Advertising System | OB | Sem.2 | 4,00 |
| Workshop (network Project) | OB | Sem.2 | 4,00 |
| Subjects in course 4 | Type | Term | ECTS |
|---|---|---|---|
| Final Degree Project | TF | Anual | 6,00 |
| Work Placement | PR | Anual | 10,00 |
| Advertising and Public Relations Companies | OB | Sem.1 | 6,00 |
| Elective | OP | Sem.1 | 6,00 |
| Personnel Management | OB | Sem.1 | 3,00 |
| Production and Filming | OB | Sem.1 | 6,00 |
| Professional English for Advertising I | OB | Sem.1 | 4,00 |
| Elective | OP | Sem.2 | 4,00 |
| Ethics and Deontology in Advertising and Public Relations | OB | Sem.2 | 6,00 |
| Professional English for Advertising II | OB | Sem.2 | 4,00 |
| Workshop: Public Relations Programmes II | OB | Sem.2 | 5,00 |
- ECTS: European Credit Transfer System
- Term: calendar term
Optional subjects 2020-2021
| Subjects taught | Course | Term | ECTS | |
|---|---|---|---|---|
| Creative Advertising | 3 | Sem.1 | 5,00 | |
| Corporate Social Responsability | 3 | Sem.2 | 6,00 | |
| Effective Speaking Skills | 3 | Sem.2 | 6,00 | |
| Brand Management and Strategy | 4 | Sem.1 | 6,00 | |
| Fashion and Trends Communication | 4 | Sem.1 | 6,00 | |
| Copy Writing | 4 | Sem.2 | 4,00 | |
| Specialised Institutional Communication | 4 | Sem.2 | 4,00 |
| Subjects not taught in the current academic year | Course | Term | ECTS | |
|---|---|---|---|---|
| Art History | 5,00 | |||
| International Financial Advertising | 4,00 | |||
| Applications of Advertising Communication | 6,00 | |||
| Culture and Art Applied to Creative Advertising | 5,00 |
- ECTS: European Credit Transfer System
- Term: calendar period
- ALONSO STUYCK, Paloma
- BAKER, Martyn Russell
- BESCOS SARDA, Miriam
- BUIL GAZOL, Maria Pilar
- CABEZAS DE ALCALÁ, Sílvia
- COLL PARRA, Ignacio
- CÓRDOVA MARTÍNEZ, Suzanne
- COWPER SAL.LARI, Geoffrey
- DARVAS COLL, Lajos
- DE QUADRAS AYUSO, Ana
- EVNITSKAYA, Natalia
- FITÓ CARRERAS, Maria
- GOMEZ RIBAS, Carlos
- GONZÁLEZ ROMO, Zahaira Fabiola
- IRISO CALLE, Raquel
- LACASA MAS, Iván
- LEVKINA LEVKINA, Mayya
- MARTI FRAGA, Eduard
- MARTORELL CASTELLANO, Cristina
- MÉNDIZ NOGUERO, Alfonso
- MESTANZA GARCIA, Mònica
- MIRÓ COMAS, Abel
- OLIVA LÓPEZ, Aurora
- PADILLA PINEDA, Carmen
- PARDO SAINZ, Rebeca
- PUIGDOMÈNECH LÓPEZ, Jorge Francisco
- REGADERA GONZALEZ, Elisa
- ROSER I PUIG, Joaquim
- ROURA RIU, Jose Maria
- SANCHEZ CALVO, Javier
- SELVAM, Rejina Mary
- SERRA FOLCH, Carolina
- STANGER, Doris
- VICTORIA MAS, María
- VIDAL MESTRE, Montserrat
- VILANOVA NOGUERA, Jean
- VILLANUEVA BENITO, Isabel
- VIOLÁN GALÁN, Miguel Ángel
- ALBANO, Gabriela
- ATTARDI COLINA, Oreste
- BANKS, Julia Lucie
- BARBET PORTA, Berta
- CARRETERO VEGA, Aida
- CLAVIJO MERCADER, Javier
- DE TRASTAMARA - FERNANDEZ GRAU, Noemí
- ESCRIBANO LUQUE, David
- GÜELLS VENTURA, Heidi
- MIRANDA RIERA, Alberto
- MORATA ARTECHE, Carles
- PIERA MIQUEL, Mercedes
- PUJOL ARMENGOL, Jordi
- RODRIGUEZ IGLESIAS, Ana Isabel
- ROGER LOPPACHER, Maria Olga
- SARRIAS MARTÍ, Luis Ignacio
- SERRANO SANJOSE, Xavier
- SWINNEN, Ann
- TOURÓN CELMA, Maria del Pilar

