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  • Study at UIC Barcelona
  • Bachelor's Degree in Advertising and Public Relations
Bachelor's Degree in Advertising and Public Relations

Bachelor's Degree in Advertising and Public Relations

We teach you resources to create ideas that sell

+34 93 254 18 00 Get informed Admission application form
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  • Curriculum and subjects
  • Optional subjects
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Extraordinary adaptation of the teaching guide due to COVID-19

Extraordinary adaptation on the teaching guide due to COVID-19 - 2nd sitting

Study programme and subjects 2020-2021

2020-2021
  • 2010-2011
  • 2011-2012
  • 2012-2013
  • 2013-2014
  • 2014-2015
  • 2015-2016
  • 2016-2017
  • 2017-2018
  • 2018-2019
  • 2019-2020
Subjects in course 1 Type Term ECTS
Advertising Language OB Sem.1 1,00
Communication: Drafting and Writing FB Sem.1 6,00
Emotional Marketing OB Sem.1 1,00
Fundamentals of Human Communication I OB Sem.1 3,00
General English FB Sem.1 6,00
History and Theory of Public Relations and Advertising OB Sem.1 6,00
Information Theory OB Sem.1 6,00
TV Set OB Sem.1 1,00
Academic English Skills FB Sem.2 6,00
Contemporary History FB Sem.2 6,00
History of Ideas FB Sem.2 6,00
Sociology FB Sem.2 6,00
Television Communication FB Sem.2 6,00
Subjects in course 2 Type Term ECTS
Communication Theory FB Sem.1 6,00
Media Companies FB Sem.1 6,00
Radio Communication FB Sem.1 6,00
Workshop. Advertising Language OB Sem.1 6,00
Written Engish FB Sem.1 6,00
Economics FB Sem.2 6,00
Graphic Design OB Sem.2 3,00
Institutional Communication OB Sem.2 6,00
Media Law FB Sem.2 6,00
Psychology FB Sem.2 6,00
Soundtrack OB Sem.2 3,00
Subjects in course 3 Type Term ECTS
Elective OP Sem.1 5,00
Marketing OB Sem.1 5,00
Photography and Design Applied to Advertising OB Sem.1 5,00
Statistics. Market Research OB Sem.1 6,00
Strategic Management OB Sem.1 4,00
Workshop: Public Relations Programmes I OB Sem.1 5,00
Advertising Media Structure and Planification OB Sem.2 4,00
Audiovisual Narrative Techniques OB Sem.2 4,00
Digital Marketing OB Sem.2 5,00
Elective OP Sem.2 6,00
Fundamentals of Human Communication II OB Sem.2 3,00
Structure of the Advertising System OB Sem.2 4,00
Workshop (network Project) OB Sem.2 4,00
Subjects in course 4 Type Term ECTS
Final Degree Project TF Anual 6,00
Work Placement PR Anual 10,00
Advertising and Public Relations Companies OB Sem.1 6,00
Elective OP Sem.1 6,00
Personnel Management OB Sem.1 3,00
Production and Filming OB Sem.1 6,00
Professional English for Advertising I OB Sem.1 4,00
Elective OP Sem.2 4,00
Ethics and Deontology in Advertising and Public Relations OB Sem.2 6,00
Professional English for Advertising II OB Sem.2 4,00
Workshop: Public Relations Programmes II OB Sem.2 5,00
  • ECTS: European Credit Transfer System
  • Term: calendar term

Optional subjects 2020-2021

2020-2021
  • 2010-2011
  • 2011-2012
  • 2012-2013
  • 2013-2014
  • 2014-2015
  • 2015-2016
  • 2016-2017
  • 2017-2018
  • 2018-2019
  • 2019-2020
Subjects taught Course Term ECTS
Creative Advertising 3 Sem.1 5,00
Corporate Social Responsability 3 Sem.2 6,00
Effective Speaking Skills 3 Sem.2 6,00
Brand Management and Strategy 4 Sem.1 6,00
Fashion and Trends Communication 4 Sem.1 6,00
Copy Writing 4 Sem.2 4,00
Specialised Institutional Communication 4 Sem.2 4,00
Subjects not taught in the current academic year Course Term ECTS
Art History 5,00
International Financial Advertising 4,00
Applications of Advertising Communication 6,00
Culture and Art Applied to Creative Advertising 5,00
  • ECTS: European Credit Transfer System
  • Term: calendar period

  • ALONSO STUYCK, Paloma
  • BAKER, Martyn Russell
  • BESCOS SARDA, Miriam
  • BUIL GAZOL, Maria Pilar
  • CABEZAS DE ALCALÁ, Sílvia
  • COLL PARRA, Ignacio
  • CÓRDOVA MARTÍNEZ, Suzanne
  • COWPER SAL.LARI, Geoffrey
  • DARVAS COLL, Lajos
  • DE QUADRAS AYUSO, Ana
  • EVNITSKAYA, Natalia
  • FITÓ CARRERAS, Maria
  • GOMEZ RIBAS, Carlos
  • GONZÁLEZ ROMO, Zahaira Fabiola
  • IRISO CALLE, Raquel
  • LACASA MAS, Iván
  • LEVKINA LEVKINA, Mayya
  • MARTI FRAGA, Eduard
  • MARTORELL CASTELLANO, Cristina
  • MÉNDIZ NOGUERO, Alfonso
  • MESTANZA GARCIA, Mònica
  • MIRÓ COMAS, Abel
  • OLIVA LÓPEZ, Aurora
  • PADILLA PINEDA, Carmen
  • PARDO SAINZ, Rebeca
  • PUIGDOMÈNECH LÓPEZ, Jorge Francisco
  • REGADERA GONZALEZ, Elisa
  • ROSER I PUIG, Joaquim
  • ROURA RIU, Jose Maria
  • SANCHEZ CALVO, Javier
  • SELVAM, Rejina Mary
  • SERRA FOLCH, Carolina
  • STANGER, Doris
  • VICTORIA MAS, María
  • VIDAL MESTRE, Montserrat
  • VILANOVA NOGUERA, Jean
  • VILLANUEVA BENITO, Isabel
  • VIOLÁN GALÁN, Miguel Ángel

  • ALBANO, Gabriela
  • ATTARDI COLINA, Oreste
  • BANKS, Julia Lucie
  • BARBET PORTA, Berta
  • CARRETERO VEGA, Aida
  • CLAVIJO MERCADER, Javier
  • DE TRASTAMARA - FERNANDEZ GRAU, Noemí
  • ESCRIBANO LUQUE, David
  • GÜELLS VENTURA, Heidi
  • MIRANDA RIERA, Alberto
  • MORATA ARTECHE, Carles
  • PIERA MIQUEL, Mercedes
  • PUJOL ARMENGOL, Jordi
  • RODRIGUEZ IGLESIAS, Ana Isabel
  • ROGER LOPPACHER, Maria Olga
  • SARRIAS MARTÍ, Luis Ignacio
  • SERRANO SANJOSE, Xavier
  • SWINNEN, Ann
  • TOURÓN CELMA, Maria del Pilar

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  +34 93 254 18 00 Opening hours are from 9 a.m. to 6 p.m. Monday to Friday

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