Curriculum info

Subjects in course 1 Type Term ECTS
Advertising Language OB Sem.1 1,00
Communication: Drafting and Writing FB Sem.1 6,00
Emotional Marketing OB Sem.1 1,00
Fundamentals of Human Communication I OB Sem.1 3,00
General English FB Sem.1 6,00
History and Theory of Public Relations and Advertising OB Sem.1 6,00
Information Theory OB Sem.1 6,00
TV Set OB Sem.1 1,00
Academic English Skills FB Sem.2 6,00
Contemporary History FB Sem.2 6,00
History of Ideas FB Sem.2 6,00
Sociology FB Sem.2 6,00
Television Communication FB Sem.2 6,00
Subjects in course 2 Type Term ECTS
Communication Theory FB Sem.1 6,00
Media Companies FB Sem.1 6,00
Radio Communication FB Sem.1 6,00
Workshop. Advertising Language OB Sem.1 6,00
Written Engish FB Sem.1 6,00
Economics FB Sem.2 6,00
Graphic Design OB Sem.2 3,00
Institutional Communication OB Sem.2 6,00
Media Law FB Sem.2 6,00
Psychology FB Sem.2 6,00
Soundtrack OB Sem.2 3,00
Subjects in course 3 Type Term ECTS
Elective OP Sem.1 5,00
Marketing OB Sem.1 5,00
Photography and Design Applied to Advertising OB Sem.1 5,00
Statistics. Market Research OB Sem.1 6,00
Strategic Management OB Sem.1 4,00
Workshop: Public Relations Programmes I OB Sem.1 5,00
Advertising Media Structure and Planification OB Sem.2 4,00
Audiovisual Narrative Techniques OB Sem.2 4,00
Audiovisual System Structure OB Sem.2 4,00
Digital Marketing OB Sem.2 5,00
Elective OP Sem.2 6,00
Fundamentals of Human Communication II OB Sem.2 3,00
Workshop (network Project) OB Sem.2 4,00
Subjects in course 4 Type Term ECTS
Final Degree Project TF Anual 6,00
Work Placement PR Anual 10,00
Advertising and Public Relations Companies OB Sem.1 6,00
Elective OP Sem.1 6,00
Personnel Management OB Sem.1 3,00
Production and Filming OB Sem.1 6,00
Professional English for Advertising I OB Sem.1 4,00
Elective OP Sem.2 4,00
Ethics and Deontology in Advertising and Public Relations OB Sem.2 6,00
Professional English for Advertising II OB Sem.2 4,00
Workshop: Public Relations Programmes II OB Sem.2 5,00
  • ECTS: European Credit Transfer System
  • Term: calendar term