Curriculum info

Subjects in course 1 Type Term ECTS
General English FB Sem.1 6,00
History and Theory of Public Relations and Advertising OB Sem.1 6,00
Communication: Drafting and Writing FB Sem.1 6,00
Advertising Language OB Sem.1 1,00
Emotional Marketing OB Sem.1 1,00
Fundamentals of Human Communication I OB Sem.1 3,00
Information Theory OB Sem.1 6,00
TV Set OB Sem.1 1,00
Academic English Skills FB Sem.2 6,00
Contemporary History FB Sem.2 6,00
History of Ideas FB Sem.2 6,00
Sociology FB Sem.2 6,00
Television Communication FB Sem.2 6,00
Subjects in course 2 Type Term ECTS
Media Companies FB Sem.1 6,00
Written Engish FB Sem.1 6,00
Communication Theory FB Sem.1 6,00
Radio Communication FB Sem.1 6,00
Workshop. Advertising Language OB Sem.1 6,00
Economics FB Sem.2 6,00
Graphic Design OB Sem.2 3,00
Media Law FB Sem.2 6,00
Psychology FB Sem.2 6,00
Institutional Communication OB Sem.2 6,00
Soundtrack OB Sem.2 3,00
Subjects in course 3 Type Term ECTS
Marketing OB Sem.1 5,00
Photography and Design Applied to Advertising OB Sem.1 5,00
Optativa OP Sem.1 5,00
Statistics. Market Research OB Sem.1 6,00
Strategic Management OB Sem.1 4,00
Workshop: Public Relations Programmes I OB Sem.1 5,00
Audiovisual Narrative Techniques OB Sem.2 4,00
Audiovisual System Structure OB Sem.2 4,00
Fundamentals of Human Communication II OB Sem.2 3,00
Digital Marketing OB Sem.2 5,00
Elective OP Sem.2 6,00
Advertising Media Structure and Planification OB Sem.2 4,00
Workshop (network Project) OB Sem.2 4,00
Subjects in course 4 Type Term ECTS
Final Degree Project TF Anual 6,00
Work Placement PR Anual 10,00
Advertising and Public Relations Companies OB Sem.1 6,00
Elective OP Sem.1 6,00
Personnel Management OB Sem.1 3,00
Professional English for Advertising I OB Sem.1 4,00
Production and Filming OB Sem.1 6,00
Ethics and Deontology in Advertising and Public Relations OB Sem.2 6,00
Elective OP Sem.2 4,00
Professional English for Advertising II OB Sem.2 4,00
Workshop: Public Relations Programmes II OB Sem.2 5,00
  • ECTS: European Credit Transfer System
  • Term: calendar term