Curriculum info

Subjects in course 1 Type Term ECTS
Communication: Drafting and Writing FB Sem.1 6,00
General English FB Sem.1 6,00
History of Ideas FB Sem.1 6,00
Media Companies FB Sem.1 6,00
Advertising Language OB Sem.1 1,00
Emotional Marketing OB Sem.1 1,00
Fundamentals of Human Communication 1 OB Sem.1 3,00
TV Set OB Sem.1 1,00
Academic English Skills FB Sem.2 6,00
Contemporary History FB Sem.2 6,00
Sociology FB Sem.2 6,00
Television Communication FB Sem.2 6,00
Information Theory OB Sem.2 6,00
Subjects in course 2 Type Term ECTS
Communication Theory FB Sem.1 6,00
Economics FB Sem.1 6,00
Written English FB Sem.1 6,00
Digital Design OB Sem.1 3,00
Soundtrack OB Sem.1 3,00
Workshop Advertising Language OB Sem.1 6,00
Media Law FB Sem.2 6,00
Psychology FB Sem.2 6,00
Radio Communication FB Sem.2 6,00
History and Theory of Public Relations and Advertising OB Sem.2 6,00
Institutional Communication OB Sem.2 6,00
Subjects in course 3 Type Term ECTS
Marketing OB Sem.1 5,00
Photography and Design Applied to Advertising OB Sem.1 5,00
Persuasive Writing OB Sem.1 5,00
Strategic Management OB Sem.1 4,00
Workshop: Public Relations Programmes I OB Sem.1 5,00
Elective OP Sem.1 6,00
Audiovisual Narrative Techniques OB Sem.2 4,00
Audiovisual System Structure OB Sem.2 4,00
Fundamentals of Human Communication II OB Sem.2 3,00
Statistics. Market Research OB Sem.2 6,00
Advertising Media Structure and Planification OB Sem.2 4,00
Workshop (network Project) OB Sem.2 4,00
Elective OP Sem.2 5,00
Subjects in course 4 Type Term ECTS
Advertising and Public Relations Companies OB Sem.1 6,00
Elective OP Sem.1 5,00
Professional English for Advertising I OB Sem.1 4,00
Personnel Management OB Sem.1 3,00
Production and Filming OB Sem.1 6,00
Elective OP Sem.2 5,00
Ethics and Deontology in Advertising and Public Relations OB Sem.2 6,00
Final Degree Project TF Sem.2 6,00
Professional English for Advertising II OB Sem.2 4,00
Workshop: Public Relations Programmes II OB Sem.2 5,00
Work Placement PR Sem.2 10,00
  • ECTS: European Credit Transfer System
  • Term: calendar term