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  • Bachelor's Degree in Advertising and Public Relations
Bachelor's Degree in Advertising and Public Relations

Bachelor's Degree in Advertising and Public Relations

We teach you resources to create ideas that sell

+34 93 254 18 00 Get informed Admission application form
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On the Bachelor’s Degree in Advertising and Public Relations, our main objective is to train professionals to manage brands and resolve any kind of communication problem. To this end, we offer comprehensive and personalised training in which acquiring skills such as a critical and analytical thinking and social commitment, is fundamental. This programme is aimed at anyone wanting to work in the advertising and public relations sector in project management, communication consultancy, public relations, or as a creative or analyst in communication and/or public relations agencies, companies or any other organisation.

As part of this bachelor’s degree, we teach students about communication strategies, how to come up with creative and persuasive solutions, how to manage campaigns, how to organise teams and assign tasks, etc. In addition, we cover everything students need to know about launching a product, what it means to reposition a brand or what crisis communication management is, among other relevant aspects. Throughout their time at the university, students will also receive guidance from our academic team, made up of lecturers with a solid track-record in teaching and professionals working in leading companies in the advertising and public relations industry.

In addition, UIC Barcelona is committed to helping students master new technologies and learn English, which are essential tools for achieving greater international projection and professional success. As such, we work with the latest technologies and offer subjects and workshops taught in English (meeting points, etc.).

It is also important to highlight that our academic programme is directly linked to the job market, as we offer students the chance to complete a work placement in one of many internationally renowned businesses (Bassat, Ogilvy, MCann Erickson, Antonio Puig, Mango, SEAT, among others).

Finally, as UIC Barcelona is adapted to the Bologna Plan, graduates from this bachelor's degree will also be qualified to work as advertising and public relations professionals in the European Higher Education Area (EHEA).

  • Objectives
  • Who is it aimed at? Prospective students
  • Competences. Graduate profile
  • Academic accreditation

The main objectives for the Bachelor's Degree in Advertising and Public Relations are:

  1. To train professionals to manage brands and offer high-quality solutions to all kinds of communication problems whilst adhering to the profession’s ethical dimension.
  2. To develop students’ creative, communication and IT skills. 
  3. To provide students with a high-quality general education, with a solid intellectual and ethical grounding.
  4. To offer students an international outlook on advertising and public relations, so they can grow professionally in a global context. 
  5. To provide students with the knowledge they need to become responsible professionals who are fully aware of the social dimensions of the advertising and public relations sector.
  6. To provide students with the knowledge and skills they need to confidently step foot onto the current advertising and public relations scene. 
  7. To help students master the English language as a professional tool to aid their international exposure.
  8. To train professionals who can work flexibly and competently and adapt to any company.
  9. To encourage an entrepreneurial spirit, independent learning and vocational responsibility.
  10. To develop teamwork and leadership skills.
  11. To facilitate knowledge about the advertising and public relations world and all stages of the production cycle.

Anyone who fulfils the admission requirements and general prerequisites for accessing this degree programme may apply. The majority of our students come from the Humanities or Social Sciences, but the degree programme is open to students from any academic background.

This degree programme is aimed at anyone who’s passionate about advertising and public relations and wants to work in this sector. We're looking for motivated students who are eager to learn and innovate; people with a critical, analytical and entrepreneurial eye, who know how to work in a team, and responsible students with creative minds who want to grow as professionals in this sector.

Competences
Students will acquire a range of skills that will equip them for a successful career in the current advertising and public relations context.
Graduate profile
The graduate profiles for this bachelor’s degree are:

 

Project manager 
Assume responsibilities, manage projects, steer and oversee campaigns, be results-oriented, lead teams and generate enthusiasm.

Public relations
Take on responsibilities in the field of business communication, such as managing corporate communication, organising events and managing relations between companies and society.

Communications consultant
Outline strategic channels of communication, generate trust, interact with strategic audiences, and more.

Creative
Specialised in the materialisation of ideas. As such, students must master advertising creation techniques and the tools necessary to respond to companies’ and institutions’ communication needs.

Analyst
Assess the suitability and characteristics of the media used to disseminate a message and understand the target audience and socio-cultural trends.

Recommended videos:
Reflections on advertising: An advertiser’s DNA

University and Public Relations: strategic allies in the development of the sector, by Joaquín Maestre

Reflections on advertising: What do agencies expect from future advertisers?

Graduate in Advertising and Public Relations from UIC Barcelona.

As UIC Barcelona is adapted to the Bologna Plan, students with this qualification will also be able to work as advertising and public relations professionals in the European Higher Education Area (EHEA).

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  • Spanish Universities Council resolution
  • Positive accreditation
Accredited by the Catalan University Quality Assurance Agency (AQU)
  +34 93 254 18 00 Opening hours are from 9 a.m. to 6 p.m. Monday to Friday

Would you like to find out more?

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Start your admission process

Application for admission

Other similar studies

  • Double Degree in Humanities and Cultural Studies + Journalism
  • Bachelor's Degree in Audiovisual Communication
  • Bachelor's Degree in Journalism
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